Project Overview
Sandooq Al Watan – AI Innovator 2024 was developed as a branded public-facing activation in Abu Dhabi, designed to present innovation themes through a clear, immersive, and accessible visitor environment. The project combined visual identity, digital content display, and spatial planning into one cohesive experience.
We delivered an integrated solution that brought together branded entrance elements, illuminated display stations, visitor-facing counters, and exterior promotional branding. As a result, the activation created a strong and consistent presence across both arrival and engagement zones.
What We Delivered
We delivered a complete activation environment tailored for visibility, interaction, and brand consistency:
- Branded welcome and registration counter
- Illuminated digital display stations
- Spatial layout for visitor circulation
- Exterior flag branding and venue approach dressing
- Fabricated scenic and display elements
- Integrated branded graphics across key touchpoints
- On-site installation and finishing
Design Approach
The design language balanced clean architectural forms with bold illuminated edges and high-contrast branding. In addition, the layout used repetition and symmetry to create a strong visual rhythm across the main activation zone. This helped unify the experience while giving each display point its own clear presence.
Visitor Experience
Visitors were introduced to the activation through branded exterior flags and a defined arrival sequence, then guided toward a reception touchpoint and a line of digital presentation stations. The open layout supported visibility and easy movement, while the illuminated elements strengthened engagement and gave the experience a contemporary, technology-led character.
Challenges & Solutions
A project like this required strong control over brand consistency, lighting impact, and spatial clarity across multiple touchpoints. We addressed that by coordinating design, production, and installation as one streamlined process. Therefore, the final environment felt cohesive from the exterior approach to the main interior experience.
Production & Execution
Our team coordinated fabrication, graphic application, lighting integration, and on-site installation to ensure a precise final result. Each element was produced to work as part of one system, from the welcome counter to the display units and outdoor branding. This end-to-end approach reflects Tarweej’s integrated exhibition and activation delivery model and brand standard.
Results & Impact
The finished activation delivered a polished and highly visible environment that supported brand storytelling and visitor engagement. It demonstrates Tarweej’s ability to transform a concept into a controlled physical experience through design precision, fabrication quality, and seamless execution.